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Marketing Perspectives on Phygitalization
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Marketing Perspectives on Phygitalization
Examines the opportunities and challenges presented by phygitalization and highlights strategies companies in different industries can use to leverage its full potential. Discusses the multifaceted nature of phygital marketing and provides valuable insights into how businesses can navigate this evolving landscape.
354 pages, 16 Illustrations, color; 23 Illustrations, black and white
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 12 de marzo de 2025 |
| ISBN13 | 9781774918463 |
| Editores | Apple Academic Press Inc. |
| Páginas | 354 |
| Dimensiones | 150 × 220 × 20 mm · 720 g |
| Lengua | Inglés |
| Editor | Anand, Arpan |
| Editor | Ghosal, Indrajit |
| Editor | Jindal, Priya |
| Editor | Mukherjee, Subhadeep |
| Editor | Rana, Sudhir |
