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Augmenting Customer Retention Through Big Data Analytics
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Augmenting Customer Retention Through Big Data Analytics
Details topics related to big data customer analytics and its application for customer retention. Covers topics on the use of big data in businesses that include personalization and customization of products and services, segmentation, digital marketing, customer relationship management, loyalty programs, and customer loyalty and retention.
377 pages, 4 Illustrations, color; 18 Illustrations, black and white
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 6 de diciembre de 2024 |
| ISBN13 | 9781774917213 |
| Editores | Apple Academic Press Inc. |
| Páginas | 336 |
| Dimensiones | 150 × 220 × 20 mm · 740 g |
| Lengua | Inglés |
| Editor | Chaudhary, Prashant |
| Editor | Malik, Reena |
| Editor | Sharma, Ambuj |