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Pharma Marketing and Pharmacoeconomics: Opportunities, Challenges, and the Way Forward - 21st Century Business Management 1.º edición
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Pharma Marketing and Pharmacoeconomics: Opportunities, Challenges, and the Way Forward - 21st Century Business Management
Overviews marketing strategies adopted by different pharmaceutical companies. Highlights major marketing problems that concern pharmaceutical industry and describes new technologies as solutions. Reviews marketing strategies and their effects on behavior of consumers and physicians.
391 pages, 15 Illustrations, color; 16 Illustrations, black and white
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 6 de diciembre de 2024 |
| ISBN13 | 9781774916865 |
| Editores | Apple Academic Press Inc. |
| Páginas | 358 |
| Dimensiones | 150 × 220 × 20 mm · 800 g |
| Lengua | Inglés |
| Editor | Malviya, Rishabha |
| Editor | Srivastava, Pramod Kumar |
| Editor | Srivastava, Shashikant |
| Editor | Verma, Swati |
