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Sustainability in Marketing Practice: Strategies for Industry 4.0
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Sustainability in Marketing Practice: Strategies for Industry 4.0
Details sustainable marketing, and the promotion of environmentally and socially responsible products, practices, and brand values. Explores integrating sustainability into a marketing strategy and how to develop, broaden, and maintain an effective sustainable marketing strategy. Connects marketing, consumption, and sustainability.
355 pages, 28 Illustrations, color; 55 Illustrations, black and white
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 23 de agosto de 2024 |
| ISBN13 | 9781774915882 |
| Editores | Apple Academic Press Inc. |
| Páginas | 306 |
| Dimensiones | 150 × 220 × 20 mm · 700 g |
| Lengua | Inglés |
| Editor | Chattopadhyay, Subrata |
| Editor | Chawla, Udit |
