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M-Commerce: Experiencing the Phygital Retail 1.º edición
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M-Commerce: Experiencing the Phygital Retail
This book presents a pragmatic approach to understanding and capitalizing on the new m-commerce trend. It comprehensively encapsulates the evolution, emergent trends, hindrances and challenges, and customer perceptions about various facets of how physical and online retail channels are merging, blurring, and influencing each other in new ways. <
418 pages, 93 Tables, black and white; 10 Illustrations, color; 50 Illustrations, black and white
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 31 de marzo de 2021 |
| ISBN13 | 9781774634165 |
| Editores | Apple Academic Press Inc. |
| Páginas | 418 |
| Dimensiones | 150 × 220 × 10 mm · 453 g |
| Lengua | Inglés |
| Editor | Duhan, Punita |
| Editor | Singh, Anurag |
