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Hospitality Marketing and Consumer Behavior: Creating Memorable Experiences - Advances in Hospitality and Tourism 1.º edición
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Hospitality Marketing and Consumer Behavior: Creating Memorable Experiences - Advances in Hospitality and Tourism
Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism.
378 pages, 5 black & white illustrations, 10 colour illustrations, 32 black & white tables
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 19 de junio de 2017 |
| ISBN13 | 9781771883788 |
| Editores | Apple Academic Press Inc. |
| Páginas | 360 |
| Dimensiones | 235 × 158 × 24 mm · 924 g |
| Lengua | Inglés |
| Editor | Jauhari, Vinnie |
