Gerry Souter

Selling Americans on America Gerry Souter

In 2018, 10 years after the damaging recession of 2008, America struggled to hang onto its democratic values, shaken by a profound mistrust in government, with freedom of speech under attack and thousands of refugees seeking asylum in America. Compounding those problems were economic inequality, a loss of common civility, and a failure to provide for the needs of returning warriors. By 2019, the fabric of American society was barely holding together.

Selling Americans on America tells of another turbulent era--Post World War II-- when a phenomenon called the "Freedom Train" reignited citizens' faith in a country that was riddled with dissent, anxiety and mistrust in its leaders.

In 1945-46 more than five million workers enlisted in labor strikes across the country. The constant fear of communist infiltration dominated the headlines. Returning GIs demanded jobs and housing. Government entities continued war-time meat and dairy rationing. Displaced Persons fleeing war-torn Europe poured into the country. Overseeing the chaos was a president nobody elected, coupled with a bitter, divisive Congress.

To renew citizens' unity and pride in their nation, a privately funded consortium of advertising, civic, and entertainment professionals created a product to literally "Sell Americans on America." To help carry their message of hope, they assembled 130 priceless documents including the Declaration of Independence, the Constitution and the Emancipation Proclamation. Combined with a media blitz of songs, operettas, radio shows, and local festivities, the train reminded Americans that "Freedom is Everybody's Job."