John Oharenko

The Premise for Premises John Oharenko

The Premise for Premises: Thinking Inside the Real Estate Box ("P4P") is an easy-to-read, booklet that updates industry terminology to reflect today's operating environment. P4P is a handy reference manual for any real estate book/kindle collection, backpack, briefcase, or glove compartment. Real estate terminology needs more consistency, including wording such as realty, property, owner, square foot, monthly rent, billboard sign, location, lease contract, and site. P4P disrupts thought leadership by "thinking inside the real estate box" as follows: 1. Redefine the wording real estate [realty] property in more holistic terms, by introducing "premises" vocabulary.2. Create a "Premi-[ses]" Word Ecosystem by integrating with the 3 P's of Real Estate: People, Place, and Project. These words represent the building blocks of any realty endeavor.3. Provide additional "premi-" terminology for expanding and future-proofing the word ecosystem. Technology, regulations, demographic shifts, and countless other factors dramatically impact realty premises usage. Grasping, instead of fearing change, leads to success. Real estate vocabulary needs to precisely and accurately capture these changes. That's the Premise of Premises!