Jair Fernandes de Melo Santos

Christ Meets Culture: The Influence of Sociocultural Factors on the Translation of the Gospel in Brazil Jair Fernandes de Melo Santos

How does Christ meet, engage, change, challenge, dialogue, interact with, and bridge cultures? What is the role of the gospel in transforming ethics and culture? These daunting questions guide the present investigation about Evangelical Christianity in Brazil, the largest Catholic country in the world. This book critiques the quantitative and qualitative growth of Evangelical Christianity in Brazil and presents tools for studying the global south and other cultures. Indeed, sociocultural factors play a significant role in the translation of the gospel and may work as bridges and/or barriers within the cultural and religious milieu of the largest country in Latin American. Particularly, four traits impacts the preaching of the Christian message in Brazil, namely: cordiality, religiosity, the Brazilian way of coping, and collectivism. Through oral history methodology, and literature review, this book evaluates how biblically sound translation happens through the Brazilian Baptist Convention as suggested by key leadership writings, practices, and memoirs. This work features an overview of the history of Brazilian Christianity, including its Animistic background, African-Brazilian religious influences, the present Pentecostal majority, and the challenge of Neopentecostalism, in an era of music, TV, and social media.