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Sport Marketing Windy Dees Fifth edition
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Sport Marketing
Windy Dees
An innovative look at sport marketing offers a blend of theory and practice for the evolving sports industry. Interactive case studies, industry interviews and digital tools highlight emerging technologies, data analytics, social media strategies and modern sales tactics that connect teams, athletes and fans.
488 pages
| Medios de comunicación | Libros Loose-leaf (Lanzamiento en papel suelto) |
| Publicado | 12 de marzo de 2021 |
| ISBN13 | 9781718201583 |
| Editores | Human Kinetics Publishers |
| Páginas | 488 |
| Dimensiones | 281 × 221 × 27 mm · 1,34 kg |
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