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Connecting With Consumers Through Effective Personalization and Programmatic Advertising
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Connecting With Consumers Through Effective Personalization and Programmatic Advertising
In the rapidly evolving digital landscape, the ability to connect with consumers through personalized and programmatic advertising has become a vital skill for global companies. As the market undergoes a paradigm shift towards consumer-centric approaches, the need for comprehensive knowledge in this domain is escalating every day.
320 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 29 de diciembre de 2023 |
| Fecha de lanzamiento original | 2024 |
| ISBN13 | 9781668491461 |
| Editores | IGI Global |
| Páginas | 308 |
| Dimensiones | 150 × 220 × 20 mm · 1,05 kg |
| Lengua | Inglés |
| Editor | Alves, Carlos |
| Editor | Madeira, Paulo |
| Editor | Remondes, Jorge |
