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Influences of Social Media on Consumer Decision-Making Processes in the Food and Grocery Industry
Influences of Social Media on Consumer Decision-Making Processes in the Food and Grocery Industry
Delves into the transformative power of social media and digital marketing techniques, shedding light on how businesses strategically employ online communication strategies to sway consumers’ purchasing decisions. Explores the efforts of grocery and food entrepreneurs to evaluate the effects of social media on the consumer decision-making process.
300 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 10 de noviembre de 2023 |
| ISBN13 | 9781668488683 |
| Editores | IGI Global |
| Páginas | 317 |
| Dimensiones | 150 × 220 × 20 mm · 811 g |
| Lengua | Inglés |
| Editor | Papathanasiou, Jason |
| Editor | Tarnanidis, Theodore |
| Editor | Vlachopoulou, Maro |