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Building a Brand Image Through Electronic Customer Relationship Management
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Building a Brand Image Through Electronic Customer Relationship Management
Develops electronic customer relationship management strategies for achieving customer satisfaction and explains the concepts and uses of electronic customer relationship management to meet strategic objectives, improve customer loyalty, and build brand image.
315 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 30 de junio de 2022 |
| ISBN13 | 9781668453865 |
| Editores | IGI Global |
| Páginas | 315 |
| Dimensiones | 150 × 220 × 20 mm · 893 g |
| Lengua | Inglés |
| Editor | Kautish, Sandeep Kumar |
| Editor | Naim, Arshi |
