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Cases on Social Justice in China and Perspectives on Chinese Brands Haoussine Wang
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Cases on Social Justice in China and Perspectives on Chinese Brands
Haoussine Wang
Proposes an objective view of the effect that social justice and online public debates had on brands by describing and reporting the real situation in China where brands faced a public outcry after a controversial event and by considering how the brands were affected.
335 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 23 de enero de 2023 |
| ISBN13 | 9781668449561 |
| Editores | IGI Global |
| Páginas | 276 |
| Dimensiones | 150 × 220 × 10 mm · 716 g |
| Lengua | Inglés |
| Editor | Haoussine, Youssef El |
| Editor | Wang, Lulu |
