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Global Perspectives on Strategic Storytelling in Destination Marketing
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Global Perspectives on Strategic Storytelling in Destination Marketing
Offers theoretical frameworks and empirical approaches to the study of storytelling in tourism at the organisational and destination levels, and from the perspectives of experience providers and customers. The book addresses challenges for tourism organisations and destinations that may be tackled by creatively adopting storytelling as a strategy.
300 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 27 de mayo de 2022 |
| ISBN13 | 9781668434376 |
| Editores | IGI Global |
| Páginas | 300 |
| Dimensiones | 150 × 220 × 10 mm · 798 g |
| Lengua | Inglés |
| Editor | Almeida, Sofia |
| Editor | Campos, Ana Claudia |
