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Global Perspectives on Strategic Storytelling in Destination Marketing Campos Almeida
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Global Perspectives on Strategic Storytelling in Destination Marketing
Campos Almeida
A key reference in the study of storytelling in tourism, this book covers a broad range of topics in this stream of research. It provides an updated review of research, as well as of the theoretical frameworks and empirical approaches adopted so far to study storytelling applied to the context of tourism, at the organization and destination levels.
300 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 27 de mayo de 2022 |
| ISBN13 | 9781668434369 |
| Editores | IGI Global |
| Páginas | 300 |
| Dimensiones | 290 × 223 × 28 mm · 1,08 kg |
| Lengua | Inglés |
| Editor | Almeida, Sofia |
| Editor | Campos, Ana Claudia |
