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Decoding Ad Culture: Television Commercials and Broadcast Regulations in Bangladesh Rahman, Dr. Harisur (North South University)
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Decoding Ad Culture: Television Commercials and Broadcast Regulations in Bangladesh
Rahman, Dr. Harisur (North South University)
This work critically examines the influence of Western multinational companies in South Asia. The author analyzes television commercials and demographics in Bangladesh, arguing that companies exploit cultural differences to create deceptive advertising in developing countries and revealing a symbiotic relationship between stakeholders.
330 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 18 de septiembre de 2024 |
| ISBN13 | 9781666943160 |
| Editores | Bloomsbury Publishing Plc |
| Páginas | 318 |
| Dimensiones | 160 × 236 × 24 mm · 608 g |
| Lengua | Inglés |
