Reto Gruenenfelder

Digital Spine Reto Gruenenfelder

This is a business strategy for the digital era. It's all about identifying the business drivers of digital revolution that's happening all around us. DIGITAL SPINE: BUSINESS STRATEGY MODEL FOR THE DIGITAL ERA As digitisation takes hold of developed economies and new companies, business trends are appearing all around us. These trends are putting to question conventional wisdom and business models of companies that have thrived for decades. Several of these digital themes and new age company business models are understood by all of us only intuitively, or through fragmented themes of articles and interviews. There is a lot of talk but no proper end to end business strategy structure defined. But in all this digital chaos there is a logic, and a structure for survival. The authors have attempted to provide a business model to help clarify how these new companies are challenging the existing corporates and world business order often successfully, and what will distinguish winners from losers in this era of the millennials. This book provides: -A Business Model to help strategise market forces and give a step by step approach to analyse directional trends; -Case studies to better clarify on how to strategise both trends and as well as threats; -An overview of the digital shift and key themes for the future to watch out for