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Seeing the How: Transforming What People Do, Not Buy, To Gain Market Advantage Allen P. Adamson
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Seeing the How: Transforming What People Do, Not Buy, To Gain Market Advantage
Allen P. Adamson
Among today’s most successful businesses are those that have significantly transformed our daily routines. This focus on the consumer experience, not solely on product, has enabled them to drive remarkable growth and customer loyalty and, in many cases, to create totally new marketplace categories.
320 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 2 de mayo de 2023 |
| ISBN13 | 9781637742952 |
| Editores | BenBella Books |
| Páginas | 240 |
| Dimensiones | 239 × 160 × 25 mm · 406 g |
