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Brand Vision: The Clear Line of Sight Aligning Business Strategy and Marketing Tactics James Everhart
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Brand Vision: The Clear Line of Sight Aligning Business Strategy and Marketing Tactics
James Everhart
Offers simple, easily implemented tools connecting a company’s marketing program to its business strategy. The book is based on a critical premise: that, rather than merely a series of aesthetic decisions on typography and graphics, marketing can be a powerful force that helps a company communicate its strategy. Both externally and internally.
191 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 30 de enero de 2022 |
| ISBN13 | 9781637421734 |
| Editores | Business Expert Press |
| Páginas | 191 |
| Dimensiones | 152 × 228 × 10 mm · 333 g |
| Lengua | Inglés |
