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Small Businesses, Big Ideas: Global Case Studies in Strategy, Marketing, and Entrepreneurship
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Small Businesses, Big Ideas: Global Case Studies in Strategy, Marketing, and Entrepreneurship
Introduces students to small businesses on four continents to help them understand the challenges inherent in running small businesses, as well as the strategies that lead to success. The book features an overview of each region along with an assessment of the small business landscape. Case study chapters open with an original introduction that helps students focus their reading.
286 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 16 de noviembre de 2015 |
| Fecha de lanzamiento original | 2016 |
| ISBN13 | 9781634875479 |
| Editores | Cognella, Inc |
| Páginas | 286 |
| Dimensiones | 150 × 220 × 10 mm · 666 g |
| Editor | Hitzemann, Holly J. |
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