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Red Ocean Traps (Harvard Business Review Classics) - Harvard Business Review Classics W. Chan Kim
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Red Ocean Traps (Harvard Business Review Classics) - Harvard Business Review Classics
W. Chan Kim
As established markets become less profitable, companies increasingly need to find ways to create and capture new markets. Despite much investment and commitment, most firms struggle to do this. What, exactly, is getting in their way? The authors of the best-selling book Blue Ocean Strategy
64 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 20 de junio de 2017 |
| ISBN13 | 9781633692664 |
| Editores | Harvard Business Review Press |
| Páginas | 64 |
| Dimensiones | 117 × 173 × 5 mm · 58 g |
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