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How Creating Customer Value Makes You a Great Executive Gautam Mahajan
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How Creating Customer Value Makes You a Great Executive
Gautam Mahajan
Companies fail to create value as well as they could because tools of customer value are not known. The author corrects this in simple steps by defining customer value, how it builds loyalty, market share, and profitability; and how customer value can be measured and created.
156 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 30 de octubre de 2017 |
| ISBN13 | 9781631579882 |
| Editores | Business Expert Press |
| Páginas | 156 |
| Dimensiones | 152 × 228 × 8 mm · 218 g |
| Lengua | Inglés |
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