Recomienda este artículo a tus amigos:
MetricsMan: It Doesn't Count Unless You Can Count It Don Bartholomew
Precio
$ 23,99
sin IVA
Pedido desde almacén remoto
Entrega prevista 16 de jun. - 3 de jul.
Nuestros clientes opinan:
Añadir a tu lista de deseos de iMusic
MetricsMan: It Doesn't Count Unless You Can Count It
Don Bartholomew
Presents opinions, insights, and best practices of public relations and social media research and measurement. The book discusses the evolution of measurement, RoI, the Barcelona Principles, social media measurement, marketing mix modeling, the battle against advertising value equivalents, and establishing accountability of the PR profession.
207 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 30 de mayo de 2016 |
| ISBN13 | 9781631575211 |
| Editores | Business Expert Press |
| Páginas | 207 |
| Dimensiones | 230 × 155 × 14 mm · 338 g |
| Lengua | Inglés |
| Editor | Chen, Zifei Fay |
