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Relationship Marketing Re-Imagined: Marketing's Inevitable Shift from Exchanges to Value Cocreating Relationships Naresh K. Malhotra
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Relationship Marketing Re-Imagined: Marketing's Inevitable Shift from Exchanges to Value Cocreating Relationships
Naresh K. Malhotra
Business executives, marketing students, and those who are interested in learning about the transformative power of relationship marketing and CRM analytics in the business enterprise would highly benefit from reading this book.
168 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 30 de abril de 2016 |
| ISBN13 | 9781631574337 |
| Editores | Business Expert Press |
| Páginas | 168 |
| Dimensiones | 152 × 228 × 9 mm · 249 g |
| Lengua | Inglés |
