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Shopper Marketing: A How-to Business Story Paul Barnett
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Shopper Marketing: A How-to Business Story
Paul Barnett
Outlines a practical approach to shopper marketing in order to grow both revenue and brand equity. A story runs through the book in the first part of each chapter, so that it is easier to connect the theory and tools in the second part of each chapter, with a real-world scenario.
Illustrations, black and white
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 30 de enero de 2016 |
| ISBN13 | 9781631573576 |
| Editores | Business Expert Press |
| Páginas | 265 |
| Dimensiones | 296 × 206 × 17 mm · 428 g |
| Lengua | Inglés |
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