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Mastering the New Media Landscape: Embrace the Micromedia Mindset Henricks
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Mastering the New Media Landscape: Embrace the Micromedia Mindset
Henricks
The world of mass media, in which a few, prime national outlets controlled the messages we all see and hear, has largely vanished. Henricks and Shelton urge you to think less like a marketer and more like a media executive. Using real world examples and colourful anecdotes, they explain how to build a direct channel to your audience that you own.
192 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 7 de marzo de 2016 |
| ISBN13 | 9781626565807 |
| Editores | Berrett-Koehler |
| Páginas | 192 |
| Dimensiones | 220 × 140 × 16 mm · 226 g |
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