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How to Write a Good Advertisement Victor O Schwab
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How to Write a Good Advertisement
Victor O Schwab
2015 Reprint of 1962 Edition. Exact facsimile of the original edition, not reproduced with Optical Recognition Software. This is in effect a short course in copywriting, wherein Schwab offers concise, specific and tested information on every phase of copywriting, including: 100 good headlines and why they work; What the Illustration should and should not do; 22 ways to hold the reader longer; 14 instructive split-run tests and more. Schwab was the head of his own ad agency as well as a student of advertising.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 5 de octubre de 2015 |
| ISBN13 | 9781614278863 |
| Editores | Martino Fine Books |
| Páginas | 252 |
| Dimensiones | 156 × 234 × 14 mm · 435 g |
| Lengua | Inglés |
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