Recomienda este artículo a tus amigos:
Global Brand Power: Leveraging Branding for Long-Term Growth Barbara E. Kahn
Precio
$ 21,49
sin IVA
Pedido desde almacén remoto
Entrega prevista 17 de jun. - 6 de jul.
Nuestros clientes opinan:
Añadir a tu lista de deseos de iMusic
Global Brand Power: Leveraging Branding for Long-Term Growth
Barbara E. Kahn
Wharton professor Barbara Kahn brings brand management into the 21st century. Global Brand Power is filled with stories about how Coca-Cola, The Estee Lauder Companies Inc., Marriott, Apple, Starbucks, Campbell Soup Company, Southwest Airlines, and celebrities like Lady Gaga are leveraging their brands.
134 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 5 de marzo de 2013 |
| ISBN13 | 9781613630266 |
| Editores | Wharton Digital Press |
| Páginas | 132 |
| Dimensiones | 216 × 142 × 13 mm · 192 g |
| Lengua | Inglés |
Mas por Barbara E. Kahn
Mostrar todo
Mere med samme udgiver
![Cover for Peter Cappelli · The Future of the Office, with a New Afterword by the Author: Work from Home, Remote Work, and the Hard Choices We All Face (Paperback Book) [Revised edition] (2025)](https://imusic.b-cdn.net/images/item/original/911/9781613631911.jpg?peter-cappelli-2025-the-future-of-the-office-with-a-new-afterword-by-the-author-work-from-home-remote-work-and-the-hard-choices-we-all-face-paperback-book&class=scaled&v=1741437708)
![Cover for Gregory P. Shea · Leading Successful Change, Revised and Updated Edition: 8 Keys to Making Change Work (Paperback Book) [Revised edition] (2020)](https://imusic.b-cdn.net/images/item/original/945/9781613630945.jpg?gregory-p-shea-2020-leading-successful-change-revised-and-updated-edition-8-keys-to-making-change-work-paperback-book&class=scaled&v=1637457863)
![Cover for Ian C. MacMillan · The Social Entrepreneur's Playbook, Expanded Edition: Pressure Test, Plan, Launch and Scale Your Social Enterprise (Paperback Book) [Expanded edition] (2013)](https://imusic.b-cdn.net/images/item/original/327/9781613630327.jpg?ian-c-macmillan-2013-the-social-entrepreneur-s-playbook-expanded-edition-pressure-test-plan-launch-and-scale-your-social-enterprise-paperback-book&class=scaled&v=1408614671)
![Cover for Richard A. Lambert · Financial Literacy for Managers: Finance and Accounting for Better Decision-Making (Paperback Book) [2 Revised edition] (2012)](https://imusic.b-cdn.net/images/item/original/181/9781613630181.jpg?richard-a-lambert-2012-financial-literacy-for-managers-finance-and-accounting-for-better-decision-making-paperback-book&class=scaled&v=1408612405)
Ver todo de Barbara E. Kahn ( Ej. Paperback Book y Hardcover Book )