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The Longevity Economy: Inside the World's Fastest-Growing, Most Misunderstood Market Joseph F. Coughlin
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The Longevity Economy: Inside the World's Fastest-Growing, Most Misunderstood Market
Joseph F. Coughlin
Based on cutting-edge research into demographics, technology, and the ambitions and aspirations of those in the over-fifty market, the director of the MIT AgeLab shows how businesses can profit from designing for and marketing to people fifty and over, and selling them products and services they truly want and need.
352 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 30 de noviembre de 2017 |
| ISBN13 | 9781610396639 |
| Editores | PublicAffairs,U.S. |
| Páginas | 352 |
| Dimensiones | 241 × 163 × 35 mm · 570 g |
