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Marketing with Web 2.0: Social Networking and Viral Marketing David L. Anderson First edition
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Marketing with Web 2.0: Social Networking and Viral Marketing
David L. Anderson
Introduces social media marketing to advanced college and first year MBA students. The primary focus is to supplement and enhance the current marketing and technology curricula by applying standard marketing theory to the new online space. The text is positioned to build upon students' familiarity with basic marketing approaches and their experience with social networking and viral marketing.
272 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 17 de enero de 2012 |
| ISBN13 | 9781609275075 |
| Editores | Cognella, Inc |
| Páginas | 272 |
| Dimensiones | 152 × 229 × 14 mm · 544 g |
| Lengua | Inglés |
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