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Marketing Fashion: A Global Perspective Penny Gill
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Marketing Fashion: A Global Perspective
Penny Gill
The first text to engagingly present marketing theories and practices as they specifically relate to apparel, home goods and other design-driven products. It covers classic marketing theories and practices as they relate to design, topics such as market segmentation and market research and contemporary issues such as ethics and sustainability.
528 pages, col. Illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 24 de mayo de 2012 |
| ISBN13 | 9781609010782 |
| Editores | Bloomsbury Publishing PLC |
| Páginas | 528 |
| Dimensiones | 200 × 255 × 34 mm · 1,67 kg |
| Lengua | Inglés |
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