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Fostering Brand Community Through Social Media Jr. William F. Humphrey
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Fostering Brand Community Through Social Media
Jr. William F. Humphrey
Focuses on building and maintaining brand community in the emerging, dynamic space of social media. A theoretical model encompassing brand characteristics, relational factors, and characteristics of the brand user community is used as a structure to explain the various aspects of online brand communities.
90 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 28 de febrero de 2016 |
| ISBN13 | 9781606499405 |
| Editores | Business Expert Press |
| Páginas | 90 |
| Dimensiones | 152 × 228 × 5 mm · 145 g |
| Lengua | Inglés |
