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Branding Basics Jay Gronlund
Branding Basics
Jay Gronlund
Most business managers really don't understand 'branding'. They usually think this discipline starts with a new, catchy name and then they become fixated with all the media and digital options that exist today. This title emphasizes the core principles that will enable people to view branding as a tool for a variety of uses.
160 pages, black & white illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 23 de agosto de 2013 |
| ISBN13 | 9781606495926 |
| Editores | Business Expert Press |
| Páginas | 160 |
| Dimensiones | 147 × 221 × 11 mm · 285 g |
| Lengua | Inglés |
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