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Consumer Cosmopolitanism in the Age of Globalization Melvin Prince UK edition
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Consumer Cosmopolitanism in the Age of Globalization
Melvin Prince
Today's marketers are confronted with a spate of differing opinions and conflicting information about the changing consumer in the era of globalization. This book offers answers to the following questions: What marketing opportunities are associated with consumer cosmopolitanism? How do trends in consumer cosmopolitanism affect long-range planning? What are the best communications strategies for reaching the cosmopolitan consumer?
180 pages, Illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 4 de octubre de 2012 |
| ISBN13 | 9781606493649 |
| Editores | Business Expert Press |
| Páginas | 180 |
| Dimensiones | 154 × 229 × 18 mm · 399 g |
| Lengua | Inglés |
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