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Fundamentals of Global Strategy: A Business Model Approach Cornelis A. De Kluyver
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Fundamentals of Global Strategy: A Business Model Approach
Cornelis A. De Kluyver
The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Crafting a global strategy requires making decisions about which strategy elements can and should be globalized and to what extent. This book deals with this topics.
270 pages, black & white illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 16 de octubre de 2010 |
| ISBN13 | 9781606490723 |
| Editores | Business Expert Press |
| Páginas | 270 |
| Dimensiones | 150 × 231 × 13 mm · 409 g |
| Lengua | Inglés |
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