Dr. Rajagopal

Information Communication Technologies and Globalization of Retailing Applications Dr. Rajagopal 1.º edición

Globalization has pushed the use of technology in business with advancing information and communication technology becoming a key factor in the future development of the retailing industry. Technology applications have significantly contributed to the exponential growth and profits of retailing institutions worldwide.

Information Communication Technologies and Globalization of Retailing Applications critically examines the synergy of technology use and conventional wisdom in retailing and explores contemporary changes determining higher customer value. Discussions in this book encompass strategy implications for managers to optimize their advantage in retailing through the application of ICT, bridging the customer-technology gap.