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Built to Love: Creating Products That Captivate Customers Peter Boatwright
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Built to Love: Creating Products That Captivate Customers
Peter Boatwright
Using a combination of industry-based research and laboratory experiments, the authors demonstrate that customers will richly pay for products that authentically provide emotional fulfillment. They also show how to analyze customers' emotional needs and translate those needs into features that galvanize those customers.
216 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 6 de septiembre de 2010 |
| ISBN13 | 9781605096988 |
| Editores | Berrett-Koehler |
| Páginas | 192 |
| Dimensiones | 157 × 240 × 19 mm · 421 g |
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