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Killer Brands: Create and Market a Brand That Will Annihilate the Competition Frank Lane
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Killer Brands: Create and Market a Brand That Will Annihilate the Competition
Frank Lane
In this saturated marketplace, consumers are inundated with too many choices. Only the strongest brands will capture attention, and only those Killer Brands will beat the competition. This work presents the three principles of brand power to launch any successful product - Focus, Alignment, and Linkage.
224 pages, illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 12 de abril de 2007 |
| ISBN13 | 9781598691238 |
| Editores | Adams Media Corporation |
| Páginas | 224 |
| Dimensiones | 140 × 216 × 15 mm · 263 g |
| Lengua | Inglés |
