Buzzmarketing: Get People to Talk About Your Stuff - Mark Hughes - Libros - Penguin Putnam Inc - 9781591842132 - 1 de mayo de 2008
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Mark Hughes
Buzzmarketing: Get People to Talk About Your Stuff

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?There?s fake corporate marketing and then there?s real marketing. This is the real stuff for real people.?
?Ben Cohen, co-founder of Ben & Jerry?s Ice Cream

These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages.

Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing?which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer.

256 pages

Medios de comunicación Libros     Paperback Book   (Libro con tapa blanda y lomo encolado)
Publicado 1 de mayo de 2008
ISBN13 9781591842132
Editores Penguin Putnam Inc
Páginas 256
Dimensiones 139 × 215 × 210 mm   ·   226 g
Lengua Inglés  

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