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Trading Up: Why Consumers Want New Luxury Goods - and How Companies Create Them Michael J. Silverstein
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Trading Up: Why Consumers Want New Luxury Goods - and How Companies Create Them
Michael J. Silverstein
320 pages, illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 29 de abril de 2008 |
| ISBN13 | 9781591840701 |
| Editores | Penguin Putnam Inc |
| Páginas | 320 |
| Dimensiones | 141 × 215 × 22 mm · 296 g |
| Lengua | Inglés |
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