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Manage For Profit, Not For Market Share: A Guide to Greater Profits In Highly Contested Markets Hermann Simon
Manage For Profit, Not For Market Share: A Guide to Greater Profits In Highly Contested Markets
Hermann Simon
Contends that companies can extract a profit potential of 1 - 3 per cent of revenue by pursuing a profit, rather than a market share, orientation. Based on consulting work, this book lays out a practical, proven program for making significantly more money by reconfiguring the marketing mix to sell existing products and services in different ways.
240 pages, illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 1 de abril de 2006 |
| ISBN13 | 9781591395263 |
| Editores | Harvard Business Review Press |
| Páginas | 240 |
| Dimensiones | 162 × 241 × 23 mm · 558 g |
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