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Ad Women: How They Impact What We Need, Want, and Buy Juliann Sivulka
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Ad Women: How They Impact What We Need, Want, and Buy
Juliann Sivulka
Most of the workers in advertising, the media, retail, and fashion are women. This book tells how women have risen to the top of the advertising profession. It describes how, at the beginning of the twentieth century, the recognition of women as primary consumers resulted in the hiring of more women to promote products aimed at the women's market.
415 pages, b/w photos
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 25 de noviembre de 2008 |
| ISBN13 | 9781591026723 |
| Editores | Prometheus Books |
| Páginas | 415 |
| Dimensiones | 163 × 237 × 28 mm · 698 g |
| Lengua | Inglés |
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