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Why Smart Companies Do Dumb Things: Avoiding Eight Common Mistakes in New Product Development Calvin L. Hodock
Why Smart Companies Do Dumb Things: Avoiding Eight Common Mistakes in New Product Development
Calvin L. Hodock
Taking a case history approach in his analysis, Hodocks illuminating new approaches to successful development and marketing are must reading for students of business, seasoned corporate executives, and those interested in the future of American business.
357 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 1 de diciembre de 2007 |
| ISBN13 | 9781591025689 |
| Editores | Prometheus Books |
| Páginas | 357 |
| Dimensiones | 156 × 235 × 24 mm · 612 g |