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Advertising Design and Typography Alex W. White 1st edition
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Advertising Design and Typography
Alex W. White
A comprehensive overview of advertising design strategies, this work aims to help anyone understand and utilise the persuasive techniques of visual messaging. It contains a discussion of the major design principles, and on how print design differs from those used in television, online, and in interactive media.
224 pages, 1500 colour illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 16 de noviembre de 2006 |
| ISBN13 | 9781581154658 |
| Editores | Allworth Press,U.S. |
| Páginas | 224 |
| Dimensiones | 222 × 292 × 18 mm · 1,03 kg |
| Lengua | Inglés |
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