Beyond the Core: Expand Your Market Without Abandoning Your Roots - Chris Zook - Libros - Harvard Business Review Press - 9781578519514 - 2004
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Beyond the Core: Expand Your Market Without Abandoning Your Roots

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Explains how executives can increase the odds of successful expansion once their core business no longer provides sufficient new growth. This book aims to present the ideal adjacency growth pattern that successful growth companies employ. It also shows how companies can develop their own "repeatable formula" for profitable growth.


240 pages, illustrations

Medios de comunicación Libros     Hardcover Book   (Libro con lomo y cubierta duros)
Publicado 2004
ISBN13 9781578519514
Editores Harvard Business Review Press
Páginas 240
Dimensiones 166 × 242 × 23 mm   ·   512 g

Mas por Chris Zook

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