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How Brands Become Icons: The Principles of Cultural Branding D. B. Holt
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How Brands Become Icons: The Principles of Cultural Branding
D. B. Holt
Distills the strategies used to create the world's most enduring brands into a fresh approach called "cultural branding". This book offers marketers and managers an alternative to conventional branding strategies, which often backfire when companies attempt to create identity brands.
288 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 1 de noviembre de 2004 |
| ISBN13 | 9781578517749 |
| Editores | Harvard Business Review Press |
| Páginas | 288 |
| Dimensiones | 159 × 240 × 25 mm · 602 g |
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