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Branded Customer Service: The New Competitive Edge Janelle Barlow
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Branded Customer Service: The New Competitive Edge
Janelle Barlow
Suggests a step for marketing specialists who have realized that significant brand equity is built not just through advertising and public relations efforts. This book states that an integrated brand needs to be lived and expressed through every aspect of the brand's organisational culture, especially the human exchange of customer service.
264 pages, illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 1 de septiembre de 2006 |
| ISBN13 | 9781576754047 |
| Editores | Berrett-Koehler |
| Páginas | 264 |
| Dimensiones | 228 × 151 × 18 mm · 385 g |
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