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Corporate Creativity: How Innovation & Improvement Actually Happen Sam Stern 1.º edición
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Corporate Creativity: How Innovation & Improvement Actually Happen
Sam Stern
Corporate Creativity consistently connects creative outcomes to the actions that really made a difference to them. Through detailed real-life examples from organizations around the world - including British Airways, Du Pont, Fujitsu, General Motors, Hallmark, Hewlett-Packard, IBM, Japan Railways East, Kodak, Universal Studios, the United States Forest Service, and enterprises in the USSR - the authors show how improvements and breakthroughs actually happen in organizations.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 1998 |
| ISBN13 | 9781576750490 |
| Editores | Berrett-Koehler Publishers |
| Páginas | 276 |
| Dimensiones | 157 × 235 × 20 mm · 421 g |
| Lengua | Inglés |
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