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Pharmaceutical Marketing: A Practical Guide Dimitris Dogramatzis 1.º edición
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Pharmaceutical Marketing: A Practical Guide
Dimitris Dogramatzis
Designed as a practical guide for the pharmaceutical industry, this book covers how to apply cutting-edge marketing concepts and tools to the real-world intricacies of marketing a heavily regulated product whose success is determined not by the actual end-user, but by various industry stakeholders. From creating a worldwide vision that cascades into local tactics to managing a drug portfolio or pricing a particular product, this book guides readers through developing, implementing, and auditing a successful marketing strategy geared specifically to the pharmaceutical industry. It provides graphs, tables, worksheets, pharmaceutical case studies, and a sample marketing strategy.
400 pages, illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 1 de octubre de 2001 |
| ISBN13 | 9781574911183 |
| Editores | Taylor & Francis Inc |
| Páginas | 400 |
| Dimensiones | 326 × 263 × 29 mm · 912 g |
| Lengua | Inglés |
